Bullets hit home
You should always try to present lists of facts or information as bullet points. They are far more effective - people like lists!
Here are seven facts, presented in two different ways. Which do you feel more comfortable reading?
The Lord of the Rings movie trilogy is the most successful franchise ever. It took over $1.8 billion at the box office, and generated more than $3 billion including merchandise and DVD sales. The films netted a total of 26 Oscars over their 3 year release schedule. The location filming lasted over 300 days, following which over 4000 CGI visual effects were added during an eight-year production schedule.
- Lord of the Rings: most successful franchise ever.
- $1.8 billion at the box office.
- $3 billion revenues in total.
- 26 Oscars.
- Filmed over 300 days.
- Over 4000 effects shots.
- 8 years in production.
In tests the overwhelming majority of people read, remember and act on facts presented in bullet points, compared with the same facts presented in a paragraph of text.
So use bullet points for any list of facts or key information. Bullet points are your friends.